MAY MOBILITY
Autonomous Vehicle Rider Experience
From Jan 2023 to Feb 2024, I worked as the primary designer on the end-to-end rider experience for May Mobility’s first rider-only autonomous vehicle service. This project was focused on designing the entire rider ecosystem, which consisted of software, hardware, sound, and service design.
What is the minimum viable product (MVP) for the rider-only service?
As the primary designer on this project, I conducted extensive research to understand the top needs of the primary persona for the first rider-only deployment site in Sun City, AZ. I used this research to craft an MVP rider experience that included a rider display, audio announcements, and rider keypad.
What do riders care about most?
Through discovery interviews and secondary research, we uncovered the following insights:
Residents of Sun City have needs that can be addressed with an autonomous vehicle service (e.g. independence after losing their licenses)
Convenient pickup and drop-off service locations are crucial for rider adoption
Understanding whether the vehicle is taking them to the correct location will ease safety concerns during a ride
Crafting the experience
I crafted a journey of moments that we could test and experiment with through wizard-of-testing before development. As part of this, I also helped launch an Early Rider Research Program to start creating a continuous feedback loop for the products we were developing.
The solution
I designed a rider display experience that displays key information about the ride and a map view that displays what the vehicle is seeing. I also collaborated with hardware designers on a keypad to start the ride, call for help, or alert operations during an emergency. The last part of the experience is audio announcements and chimes that I created the copy and flow for.
Rider Display
